C.P. Company
Lorenzo Osti has extensive work experience in various roles and companies. Lorenzo started their career as a Brand Manager at Production S.p.a. in 1994 and later founded and served as CEO of Echo Snc from 1996 to 2000. In 2000, they founded and became the CEO of e-do, a Chat Jay startup. Lorenzo also founded and served as CEO of D-Sign S.r.l. from 2000 to 2015. In 2015, Lorenzo became the Owner and President of LOstudio - marketing delle idee, a marketing and communication agency. Lorenzo also co-founded auting, a car-sharing platform, in 2015. From 2015 to 2019, Lorenzo worked at C.P. Company as the Marketing Director and then as the President and GM. In 2021, they became a Partner and Member of the Board of Directors at hibo. Additionally, they have been a Partner and President at Massimo Osti S.r.l. since 2005.
Lorenzo Osti attended Liceo Scentifico Augusto Righi in Bologna from 1988 to 1993, where they completed a high school degree with a focus on a experimental course in Math and Physics. Following this, from 1994 to 2001, they pursued their higher education at Alma Mater Studiorum – Università di Bologna. There, they obtained a Laurea L in Arti Figurative, Musica, Spettacolo e Moda, with a specialization in DAMS - Comunicazione di Massa.
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C.P. Company
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In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded Chester Perry brand, renamed into C.P. Company in 1978. The brand immediately found favour thanks to its subtly non-conformist interpretation of functional men’s wardrobe classics. For more than 45 years the brand has continued to pioneer it’s signature hybridization of archival military, work and sportswear models, combining them with intensely researched, cutting-edge, Italian fabric innovation. This fabric innovation has also been heightened by the use of garment dyeing, a technique C.P. Company was the first in the world to develop in the mid 1970s, in which fully-finished garments made from multiple fabric and fiber are dyed as final step, producing clothing with unique chromatic richness and tone-on-tone subtlety. C.P. Company is easy-to-wear, feeling like you’ve always owned from the moment you first try it on, but at the same time distinctively in its details, combining tradition, innovation and performance.