Canvas8
Gabriela Serpa Royo is a Cultural Strategist at Canvas8, where responsibilities include analyzing cultural trends and insights. Previously, Gabriela served as a Cultural Analyst at Flamingo, focusing on qualitative research methodologies and client engagement across various sectors. Gabriela's earlier experience includes roles as a Content Editor at Dotdash, Editorial Writer at Document Journal, and Senior Tutor at New York University, demonstrating expertise in writing, editing, and educational support. Gabriela holds a Master of Arts in English: Issues in Modern Culture from UCL and a Bachelor of Arts in Individualized Major from New York University.
Canvas8
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.