Canvas8
Leticia Xavier is a seasoned Researcher, Strategist, Writer, and Digital Culture Specialist, currently associated with various organizations since October 2017. Notable projects include cultural research for O Boticário and contributions to Protein Agency's Weekly Supplement. As the creator of the independent publication "On my radar," Leticia focuses on Digital Culture and behavior trends. Leticia's writings appear in Canvas8, and currently serves as a Cultural Researcher and Writer for Protein Agency, along with roles at WiZZiC and SoWhat, analyzing social content and conducting market research in the beauty and telecom sectors. Leticia holds a Bachelor of Arts in Communications from Universidade Federal Fluminense and has pursued specialized studies in cool hunting and digital communication.
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Canvas8
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.