Brian Waring

Brian Waring is a seasoned marketing and customer experience professional with extensive leadership experience across various sectors. Currently serving as Chief Customer and Commercial Officer at Card Factory, Brian leads a team focused on communications, marketing, buying, merchandise planning, and product design. Previous roles include Executive Director for Customer at Card Factory, Chief Marketing Officer at Virgin Active, and Vice President of Marketing and Category at Starbucks, where significant growth was achieved. Additionally, Brian has worked as a Marketing Consultant and holds several academic qualifications, including a Master's degree in Consulting to Organisations and a Diploma in Transformational Coaching. Brian also serves as a Non Executive Director at Circus, a boutique management consultancy.