Alexandra Claeys

Alexandra Claeys is a seasoned professional in visual merchandising and project management, currently serving as the Visual Merchandising Project Manager for Retail & Wholesale at Cartier France since December 2014. Alexandra oversees operational visual merchandising for 13 stores and 30 wholesale partners, managing flagship boutique animations and developing exceptional showcases. Previously, Alexandra held the role of Visual Merchandising & Purchasing Project Manager at Cartier International, where responsibilities included project management for a €10 million purchasing portfolio and collaboration with external agencies. In addition to a notable tenure at L'Oréal in various project management roles, Alexandra co-founded the Franco-Mexican jewelry brand Florapada in June 2017, acting as the artistic director and managing strategic marketing and brand identity. Alexandra holds multiple degrees in International Business from prestigious institutions, including Tecnológico de Monterrey and Rennes School of Business.