Celcom Axiata Berhad
Sarah Farhana is an experienced marketing professional with a robust background in brand management and digital advertising. Currently serving as Brand Manager at Khadijareads Marketing since March 2017, Sarah has also held the position of Manager for Mobile Advertising and Digital Services at Celcom Axiata Berhad since March 2009. Prior roles include Product Manager at R&D Media Malaysia, where Sarah supported new product launches across the Asia Pacific, and Content Manager at Glomobi, responsible for strategic planning within the content department. Sarah holds a degree from International Islamic University Malaysia.
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Celcom Axiata Berhad
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Celcom Axiata Berhad, is the oldest mobile telecommunications provider in Malaysia. Celcom aspire to become the Most Inspiring Digital Organisation by consistently providing the best customer experience in all aspects, through innovative products and services, customer touchpoints, and optimisation of its network. People are a priority in driving optimum performance, which is illustrated by our unceasing contribution to inclusive nation building, ensuring that no one is left behind. Since establishment in 1988, Celcom has been bridging communications and is advancing towards integrated multi-access, multimedia services and IoT solutions, in line with evolving technologies and consumer expectations in Malaysia. Leading Celcom to the forefront is parent company, Axiata Group Berhad, a regional champion serving 150 million customers across 9 countries.