Cepheid
Alok Goel serves as Senior IP Counsel at Cepheid since August 2020, where responsibilities include leading trademark strategy, managing patent portfolios, negotiating transactional agreements, and advising on IP issues related to marketing. Prior experience includes a role as Senior IP Counsel at The Clorox Company, overseeing IP for multiple business units and managing worldwide patent prosecution. Alok also worked as an Intellectual Property Associate at Morgan, Lewis & Bockius LLP, focusing on patent strategy for biotech clients, and held positions at Affymetrix as a Contract IP Attorney and at Incyte and Bio-Rad Laboratories in research and quality control. Alok holds a J.D. from Santa Clara University School of Law and a B.S. in Biochemistry from the University of California, Davis.
Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.