Cepheid
Phoebe Hsueh currently serves as the Vice President of Marketing (Americas) at Cepheid as of February 2025. Previously, Phoebe held the position of Senior Director, Head of Marketing at Freenome from October 2021 to February 2025, where leadership was provided for product marketing and corporate communications aimed at pioneering blood-based cancer screening tests. Prior roles include Director of Product Marketing at GRAIL, where the first multi-cancer early detection blood test was launched, and Director of Global Oncology Marketing at Thermo Fisher Scientific, overseeing strategic marketing and market development. Phoebe also led marketing efforts at Counsyl, focusing on women's health, and held various roles at Abbott Vascular, where contributions to the development of bioresorbable coronary stents were made. Earlier experience includes roles at LifeScan, Johnson & Johnson, and L.E.K. Consulting. Phoebe holds an MBA in General Management and Marketing from Harvard Business School and a BA in Economics from Bates College.
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Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.