Cepheid
Salma Tag serves as the Senior Director of Marketing at Cepheid since December 2016, leading US commercial marketing initiatives that significantly contribute to revenue through integrated marketing campaigns and continuous optimization. With previous experience as a Global Product Manager at SCIEX, where IVD mass spectrometry products were launched across various regions, as well as a successful background in sales at bioMerieux and Grifols, Salma demonstrates a robust record in account management and product sales. Educational qualifications include a degree in Medical Technology from Vanderbilt University and a Bachelor of Science in Chemistry from South Dakota State University, complemented by advanced studies in Genetics and Emerging Technologies at Harvard Medical School.
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Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.