Sarah Cotten

Sarah Cotten is a seasoned brand management professional with extensive experience in the luxury beverage sector. Currently serving as Global Senior Brand Manager at Chivas Brothers since September 2018, Sarah has contributed to brand management, new product development, digital strategy, and consumer research while also managing the Royal Salute brand. Prior to this role, Sarah held positions at Moët Hennessy, where support was provided to the Marketing Manager for Dom Pérignon, and at VOLONTIERS, where project management experience was gained. Additional roles include event production and communication at ANY CREATIVE EVENTS AGENCY, fundraising and sponsorship support at BNF, community management at Fourth Valley Concierge Corporation, and consulting at Accenture. Academic credentials include an MSc in Management from ESSEC Business School and a master’s degree from the University of Edinburgh Business School.