Bright Small

Bright Small is a seasoned professional with extensive experience in data science and analytics. Currently serving as Senior Director of Data Science and Location Intelligence at Choice Hotels International since June 2021, Bright leads a team responsible for statistical modeling and machine learning applications that inform business strategies. Prior roles include Director of Decisioning and Data Science at Marriott International, where Bright developed a demand forecast model for the COVID-19 recovery, and multiple positions in consumer insight analytics, emphasizing customer satisfaction and performance analysis. Earlier experience includes work as an Associate at Booz Allen Hamilton, Acquisitions Program Manager for the United States Air Force, and Space Technology Project Engineer at the Air Force Research Laboratory. Bright holds an MBA from Boston University and a Master of Science in Analytics from North Carolina State University, alongside a Graduate Certificate in Business Analytics from Indiana University Bloomington.