Jeff Smith

Jeff Smith is an accomplished financial services professional with extensive experience at CIBC and Interac Corp. Jeff has held several senior roles, including Senior Vice President of Client Segmentation and Franchising, Vice President of Client Loyalty Solutions and Partnerships, and Vice President of Card Products at CIBC. Additionally, Jeff served as Senior Director of Personal Lending Products and General Manager of Business Products Group, among other leadership positions. As a Board Member at Interac Corp., Jeff contributes strategic oversight to enhance organizational effectiveness. Jeff’s career also includes a role as Branch Manager at Avco Financial Services, showcasing a diverse expertise in product management and client loyalty.