Sarah Whitty

Sarah Whitty is a seasoned professional with extensive experience in consumer insights and marketing. Currently serving as Senior Manager of Consumer Insights at CIBC since June 2022, Sarah previously held the position of Manager of Consumer Insights at Canopy Growth Corporation from November 2019 to June 2022. Sarah's career also includes significant roles at Sklar Wilton & Associates as an Associate and Project Manager, as well as positions at BlackBerry and Research In Motion. Sarah's expertise lies in utilizing qualitative and quantitative research methods to address complex business challenges and enhance client strategies across various industries. Educationally, Sarah holds a Bachelor of Commerce (Co-operative) in Marketing from Memorial University and completed an exchange semester at Universiti Sains Malaysia.