Cidade Center Norte
Siptha Thamara Lima Waldmann is a seasoned professional specializing in growth strategies, digital marketing, and customer relationship management. Currently serving as Gerente de Growth at Cidade Center Norte since February 2024, Siptha develops and executes CRM and digital strategies to enhance funnel efficiency and drive long-term growth. As a professor of neuroscience for CRO at Kamelus Academy and a member of professional organizations like Mulheres de Growth and Instituto Mulheres do Varejo, Siptha actively contributes to industry knowledge sharing. With previous experience as Growth Master at Grupo Boticário, where significant improvements in sales funnels and strategic project implementations were achieved, and as Gerente de Growth e Performance at KeyCash, achieving notable ROI and CAC reductions, Siptha possesses a strong background in performance marketing, data analysis, and campaign management. Academic credentials include an MBA in Neuromarketing and other qualifications in digital marketing and event management.
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Cidade Center Norte
Located in the north zone of São Paulo, Cidade Center Norte is a multipurpose complex formed by: Shopping Center Norte, a pioneer in the north zone and one of the most complete shopping and living centers in São Paulo; Lar Center, the first thematic shopping center and a reference in the universe of architecture, design and decoration in São Paulo; Expo Center Norte, an exhibition and convention center that serves events from important segments of the Brazilian economy; Novotel Center Norte, one of the most sophisticated and modern developments under the Novotel banner in the world, with 100% investment by Center Norte and management by the Accor Group; and Instituto Center Norte, a non-profit organization whose purpose is to help improve the quality of life and income of families living in the communities of the northern zone of São Paulo. Occupying an area of 600,000 m², Cidade Center Norte has a privileged location, with easy access to Marginal Tietê and close to the Tietê and Carandiru subway stations and the Tietê bus terminal. Cidade Center Norte is part of the Grupo Baumgart, a privately-held multi-business group formed by companies that are a reference in their segments: chemical industry (Vedacit), services (Shopping Centers Center Norte e Lar Center), fairs and events (Expo Center Norte), hotel and business tourism (Novotel Center Norte) and agribusiness (Fazendas Reunidas Baumgart e Calcário Rio Verde).