Cider
Fenco Lin is a Chinese-American fashion executive and the co-founder of Cider, a sustainable fashion brand. Fenco has over seven years of experience in the fashion industry, having worked as a planner, assistant buyer, VP of China Team, and Merchandise Director. In 2013, Fenco was the Executive Director of Lunar Gala Fashion Show - Columbia University, where they led a team of 80+ students to conceptualize and materialize a fashion show for 500+ attendees. Fenco is passionate about sustainable fashion and believes that fashion can be used as a tool to empower marginalized communities.
Fenco Lin has a Bachelor of Arts in Urban Studies/Affairs, Art Fenco'story from Barnard College, Columbia University and a High School Diploma from Dwight-Englewood School.
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Cider
Cider is a globally-minded, social-first fashion brand. Founded in 2020, the company’s innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally-native consumers.