Analu Lima

Analu Lima is a skilled professional with extensive experience in user experience design, writing, and customer experience. Currently serving as CX Lead and Senior CX Designer at Claro Brasil since April 2023, Analu previously held notable positions such as Senior UX Writer & Designer at IBM from July 2021 to March 2023, and Senior Writer Strategist and UX Designer at Zup Innovation from May 2020 to July 2021, focusing on product documentation and redesign. Analu's background includes significant contributions as a Product Designer for Banco Itaú's real estate credit project and improvements to banking chatbots, along with expertise in UX content writing at PagSeguro UOL and Take. Analu's early career involved creative direction at Méliuz, overseeing graphic content for various media and customer service support. Analu holds a degree in Journalism from Universidade FUMEC, completed in 2018.