Karen Rivera

Karen Rivera is an accomplished professional with extensive experience in marketing, administration, and project management across various sectors. Currently serving as a Corporate Salesforce Marketing Cloud Account Engagement Strategist at Cleaver-Brooks, Karen has been instrumental in enhancing digital engagement strategies since January 2020. Previous roles include Digital Marketing Manager for Women in Manufacturing Texas, where strategic social media management and digital media initiatives were key responsibilities. Karen's background includes significant contributions as a Salesforce Administrator at Cleaver-Brooks Sales and Service and as an Executive Assistant, providing high-level support and improving procedures. Early career experiences involved impactful training and project management roles at FreemanGroup Service Solutions and Westin Hotels & Resorts, highlighting Karen’s dedication to quality service and operational excellence. Academic credentials include a Bachelor’s Degree in Hotel/Restaurant and Institutional Management from Johnson & Wales University, along with advanced studies in hospitality management and therapeutic massage.