Sofia Liu

Sofia has over 15 years of experience in communications and marketing, specializing in crafting impactful B2B and B2C campaigns. As External Marketing Lead at CloudINX, Sofia has played a pivotal role in reshaping corporate perceptions and securing media placements across print, broadcast, and online platforms. With expertise in brand building, crisis communication, and digital marketing, Sofia has worked across diverse markets in South Africa, Asia, and Sub-Saharan Africa. Known for her ability to foster strong media relationships, Sofia leads cross-functional teams to elevate brand presence and drive audience engagement.