Club Demonstration Services
Craig Murray has extensive experience in retail operations and management, currently serving as the Director of Operations for Club Demonstration Services since August 2022. Previously, Craig held various leadership positions at Sam's Club from 1999 to 2022, including Health and Wellness Regional Manager, District Manager, and Club Manager of Operations, where responsibilities included sales leadership, asset protection, compliance, and talent development across multiple locations. Craig's early career included a brief tenure at Walmart as a Development Co Store Manager and a series of roles at Sam's Club, demonstrating a comprehensive understanding of various operational aspects in the retail sector. Craig holds a Bachelor of Science degree in Psychology from Indiana University Bloomington, which complements a strong background in team leadership and strategic sales initiatives.
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Club Demonstration Services
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Club Demonstration Services (CDS) has been the in-store marketing provider for Costco for 31 years. Our strategic alliance with Costco and CPGs has driven sales and connected brands to Costco members in Asia, Australia, Europe and North America. The strategic alliance reinforces Costco’s strategy of driving sales by educating members through a sensory experience and product trials.