Sandra Bensadon

Sandra Bensadon is an experienced professional in the education sector, currently serving as Executiva Educação at Companhia das Letras since March 2020. With a background that includes roles such as Associada at FEA Angels and Diretora de Negócios at Limão insights e planejamento estratégico, Sandra has led various strategic planning projects and market entry strategies for educational products and services. Previous leadership positions include Diretora de Planejamento at Grupo SEB, Diretora Comercial, Marketing e Serviços Educacionais at Grupo SM, and Diretora de Marketing at Saraiva Educação, where Sandra significantly contributed to market share growth and product innovation. Sandra holds multiple advanced degrees, including an MBA in Marketing from Ohio University and a pós-graduação in Franchising from Franchising University.