Tim Locklear

manufacturers, distributors, and retailers streamline complex processes like Co-Op/MDF fund management and Ship and Debit reconciliation. Founded in 1984 by Del Heles, CMR has built a reputation for eliminating manual inefficiencies with intelligent automation, intuitive dashboards, and audit-ready workflows. Our robust Co-Op/MDF platform empowers fund recipients to manage multi-vendor programs with complete visibility, while our Ship and Debit solution simplifies price adjustments and claims tracking across the channel. CMR’s products and services are used by some of the largest companies in the world, supporting scalable, data-driven channel operations. With offices in San Diego and Las Vegas, we also offer tools for deal registration, inventory tracking, rebate management, and more—all backed by over 40 years of domain expertise. Learn more at www.computermarketresearch.com.