Content Lab
Amy Xie is a seasoned marketing professional with a strong background in content creation and growth strategies. Currently serving as Co-Founder of Content Lab Inc since June 2021, Amy Xie focuses on delivering organic-style content that enhances audience trust while maximizing performance results. Previously, as Head of Growth at Emerging Vision and in multiple roles at HOLLA Group, including Head of Marketing and Lead of Viral Campaign, Amy Xie played a pivotal role in promoting popular video chat social apps that collectively gained over 20 million users. Additional experience includes content creation at California Marketing Group, marketing and sales at Savanty, and sales and marketing specialization at Uber. Amy Xie holds a Master's degree in Communication Management from the University of Southern California and a Bachelor's degree in Hospitality Administration/Management from Sun Yat-sen University.
Content Lab
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Content Lab focuses on delivering organic-style content that establishes trust and resonance with its audience in order to achieve high-performance results. By combining a data-driven research process and a large content creator & influencer network rich with persona diversity, we aim to produce user-centric videos that are designed to maximize audience conversion for major digital media networks e.g. Facebook, Instagram, Snapchat, TikTok and YouTube.