Michael st Laurent

Michael St Laurent has a strong work experience in the fields of experimentation strategy, product development, optimization, and personalization. Michael served as the Managing Director for Conversion since 2014, leading the company's operations in North America. Prior to that, they were the Director of Experimentation Strategy & Product Development at Conversion, where they played a crucial role in strategic planning, day-to-day business operations, and mentoring the strategy team. Additionally, Michael has held positions such as Optimization Strategist, Scrum Master, and Optimization Coordinator at Conversion. In 2018, they joined Liftmap as the Head of Product and later joined GO Group Digital as the Senior Manager for Optimization & Personalization.

Michael St Laurent completed a Marketing Management program at the British Columbia Institute of Technology from 2012 to 2014, with a focus on Marketing Management - Communications. Prior to that, they attended the University of Victoria from 2009 to 2011, but the degree and field of study are unspecified. In terms of certifications, Michael has obtained certifications in "Accelerating Innovation with A/B Testing" from ScholarSite - Ronny Kohavi in 2022, "Kameleoon AB Testing Product certification" from Kameleoon in 2021, and "Google Analytics Personal Certification" and "Optimizely Platform Certification" without specified dates.