Urvashi J.

Urvashi J. currently serves as the Assistant Director of Marketing Analytics at Cornell University, focusing on email marketing campaigns, stakeholder collaboration, and performance analysis to enhance lead generation strategies since October 2019. Prior experience includes directing user experience research at DoWell Research Singapore and working as a Business Analyst for Procter & Gamble at Tata Consultancy Services, where contributions involved media transformation and business intelligence. Urvashi has also held roles in supply chain and inventory management at Sears Holdings Corporation, social media analysis at the Center for Healthcare Innovation, and completed an internship at One Million Solutions in Health, conducting research and social media evaluations. Urvashi holds a Master’s Degree in Marketing Analysis from DePaul Driehaus College of Business and a PGDM in Marketing from Symbiosis Center for Management and HRD.