CreativeX
Dale Um has extensive experience in operations and product management, serving in various leadership roles at CreativeX from August 2015 to December 2023, including Vice President of Operations and Product Director. Prior experience includes a tenure as Product Manager at Google from July 2020 to July 2021 and participation as an Entrepreneurship and Venture Capital Fellow at InSITE from January 2019 to May 2020, a program focused on leadership development in startups and venture capital. Earlier roles included Growth Hacker and Software Engineer at Hatch.co from January 2014 to August 2015. Dale Um holds an MBA from Columbia Business School, obtained between January 2019 and December 2020, and a BA in Philosophy, Politics & Economics from the University of Pennsylvania, completed from January 2008 to December 2012.
CreativeX
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CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.