Credit Acceptance
Melissa Wilberding is a seasoned marketing professional with extensive experience in various managerial roles across multiple organizations. Since November 2015, Melissa has held positions at Credit Acceptance, including Senior Manager of Dealer Success and Senior Manager of Corporate Brand. Prior to this, Melissa served as Director of Marketing at OSA International, Inc., and held marketing management roles at BlueWater Technologies and WorkForce Software. Earlier in the career, Melissa worked as Marketing Communications Manager at New World Systems. Melissa holds a Bachelor of Arts in English from Arizona State University, earned between 1991 and 1995.
Credit Acceptance
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Since 1972, Credit Acceptance has offered automobile dealers auto finance programs to help them sell vehicles to consumers, regardless if they have bad or no credit. These programs are offered through a nationwide network of automobile dealers who benefit from sales of vehicles to consumers who otherwise could not obtain financing; from repeat and referral sales; and from sales to customers who come into the dealership believing they have credit issues, but qualify for traditional financing. Further, we report to the three national credit reporting agencies, giving consumers an opportunity to improve their credit score and potentially qualify for more traditional financing. Our company is unique. Enrolled dealers share in the cash flows from the contract, which creates an alignment of interests and is a critical element of our success. Dealers have an incentive to sell reliable vehicles that last the term of the contracts, as they benefit from those who successfully repay their contracts.