Creed
Emma Serfaty is an experienced professional in the e-commerce and marketing industry. With a background in fashion marketing and branding, Emma has worked in various roles such as E-commerce & E-Retail Executive at Creed Fragrances, E-commerce and Marketing Assistant at Kelly Hoppen London, and E-commerce Intern at Roland Mouret. Emma also gained valuable experience as a Marketing and PR Intern at Jimmy Choo and an Assisting Intern at amfAR. Emma's responsibilities have included website management, merchandising, product updates, customer service, sales reporting, and event organization. Emma is a dedicated and skilled individual with a passion for interior design and e-commerce.
Creed
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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection. A timeless, modern act of creation: perfume of the past, fragrance of the future.