Craig Foldes

Craig Foldes is an accomplished professional with extensive experience in product strategy, AI initiatives, and brand management. Currently serving as the Director of AI Strategy at Crocs, Craig supports global teams in driving AI projects while also holding leadership roles in product growth for Jibbitz across various channels. Previously, Craig contributed to Shinesty as Head of Revenue, focusing on marketing strategies and subscription services, and founded Dirt Road Travels, assisting tourism boards in engaging millennials. Additional experience includes roles at Ibotta, Dish Network, and GfK, with a background in consumer research and social media strategy. Craig holds a Bachelor of Arts degree in Organizational Studies from the University of Michigan. Additionally, Craig participates as a Growth Track Co-Chair for Denver Startup Week, promoting entrepreneurship in the Denver area.