Croud
Tara Pierce is an accomplished finance professional with extensive experience in mergers and acquisitions. Currently serving as M&A Director at Croud, a performance marketing agency recognized as the Performance Marketing Agency of the Year, since July 2021. Prior to this role, Tara worked as an M&A Advisor for the Specialist Risk Group, focusing on a private equity-backed Buy & Build strategy, and held the position of Associate Vice President in Technology Investment Banking at Technology Holdings in 2019. Tara's earlier career includes five years at EY as a Corporate Finance Executive in the TMT sector and a summer internship at AIB. Education includes a BA in Finance and Business from Bournemouth University and certifications from Chartered Accountants Ireland.
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Croud
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Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics. Their unique Croud Control technology platform and network of 1,800+ 'Croudies' mean they automate what slows other agencies down and delivers clients dramatically more impactful, and efficient results. CroudCreate provides an instant creative resource to the media teams - collaborating to produce adaptive creative and bleeding-edge campaigns.Croud uses its proprietary technology to support planning, automation, and execution of digital marketing campaigns and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG. The company works with over 90 leading companies across the globe to deliver outstanding digital marketing results that drive real business growth.Croud received the Drum Search Awards 2018 - Organic Team of the Year and Best Use of Technology in a Search Campaign and was named Sunday Times Best Small Companies to Work For 2018 & Sunday Times SME Export Track 100.Croud was founded in April 2011 and is headquartered in London, England, UK.