Helene Green

Helene Green is an experienced professional in insights and strategy, currently serving as Associate Director at Crowd DNA since October 2022, where focus is on reporting that enhances understanding of people's cultural and personal experiences to inform brand and communication strategies. Prior to this role, Helene worked at Happen Innovation as a Senior Insight & Innovation Consultant, leading innovation projects for prominent clients across various sectors. A cultural sabbatical in 2018 provided Helene with unique insights into global family life and traditions. Earlier positions include Insight & Innovation Client Manager at Brand Potential and Senior Account Manager at 1HQ Brand Agency, where Helene contributed to brand positioning and product innovation. Helene's career also includes foundational roles in brand consultancy and marketing at Glazer Business & Brand Consultants and The Ritz London. Helene holds a BSc (Hons) in Business Management from the University of Surrey.