Dandelion Strategies
With 25 years of experience, I've learned that a company's greatest asset isn't its mission statement, but the authentic stories of its people.
I founded Dandelion Strategies to help organizations uncover and amplify these narratives, building a powerful employer brand and a high-performance culture. I develop tailored, multidisciplinary programs for clients like Booking.com, Philips, and BCG, translating company culture into a compelling Employer Value Proposition (EVP).
My approach is practical, collaborative, and enthusiastic. I help companies not only identify what makes them unique but also build a people-first brand that delivers real results.
In April 2025, I published an e-book titled The Symphony of Strategy: 10 Lessons for Creating Impactful Strategies, sharing actionable insights from his 25+ years of experience in culture and employer branding work.
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Dandelion Strategies
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We specialize in helping organizations identify, strengthen, and showcase their company culture and employer brand. Our approach is research-based, genuine, and focused on building connections among employees. Our offer: Employer Branding and Employer Value Proposition (EVP): Dandelion Strategies supports companies in developing and communicating their employer brand, both locally and internationally. Company Culture Projects: Uncover and strengthen your unique company culture, using a proven model that embraces both similarities and differences among people, departments, and countries. Strategy and Consultancy: we provide strategic guidance, consultancy, and project management to help organizations improve their internal culture and external employer brand
Employees
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