Product Marketing Manager

candidates in mid-west are preferred

Who we are

Datassential is a global food and beverage intelligence platform. By embracing billions of data points and AI, we offer a suite of innovative solutions that empower over 90% of the largest global brands in the food & beverage ecosystem to more effectively develop, market, and sell their products.

Datassential, headquartered in Chicago, USA, has gained momentum in global markets through its acquisition of CHD Expert (HQ: France) in 2022. Datassential recently received investment from New Mountain Capital and Endicott Capital, two top tier private equity firms. This significant milestone in our company’s journey enables us to accelerate our product roadmap and enhance our R&D efforts to deliver even more value-added features and solutions for our clients. 

Our global, remote-first team celebrates diverse backgrounds and new perspectives while cultivating expertise in all things food and beverage. Food brings people together, and there's room for everyone at Datassential's table.

What you will do

• Develop and execute go-to-market strategies for new products and feature enhancements, ensuring alignment with company goals.
• Create compelling product positioning, messaging, and value propositions that resonate with target customer segments, including foodservice operators, retailers, and manufacturers.
• Partner with the product team to deeply understand product roadmaps, translating features into customer benefits that drive adoption and retention.
• Collaborate with sales and customer experience teams to develop sales enablement materials, including presentations, case studies, battle cards, and demo scripts.
• Conduct market research and competitive analysis to stay informed on industry trends and competitor positioning.
• Work closely with the content marketing and demand generation teammates to drive integrated campaigns that promote our products and increase brand visibility.
• Serve as a subject matter expert for Datassential’s products, providing training and support to internal teams as needed.
• Develop thought leadership content that highlights Datassential’s market position and expertise.
• Track the voice of the customer (VOC) through feedback loops and surveys, and report and merchandise key insights internally to guide product development and externally to demonstrate customer-centric innovation.

Why you should join us

If you love building go-to-market strategies from the ground up, have fresh ideas for shaping a results-driven product marketing strategy, and want to be part of a high-growth, high-performing company in the food and beverage industry, this role is perfect for you. You'll join a dynamic, collaborative, and creative marketing team that’s on the rise. Plus, this is a high-visibility role where you’ll work directly with the head of marketing and partner closely with sales and client services to make a real impact.

Who You Are

• You approach challenges with a positive attitude, think creatively, and aren't afraid to push boundaries to find new solutions. Plus, you're all about delivering results that make a real impact!
• You're an exceptional communicator, both in writing and speaking, able to simplify complex data and craft compelling, impactful messages.
• You possess strong analytical skills, using data to guide your decisions and ensuring every choice is backed by solid insights.
• You are naturally curious about new technology and pick up new skills quickly
• You are a highly collaborative team player