Dayuse
Barbara Steinert has over 25 years of professional experience in the media and digital industry. Barbara began their career in 1996 as a Strategy and Organisation Consultant for Bossard Consultant. In 2000, they joined GROUPE M6 as the Head of Development and Strategy, and was also the New Business Development Manager. Barbara then moved to Oxygem - M6 WEB in 2008 as the Director of M6 Mobile, Head of Marketing and Communication, and Member of the Executive Committee. In 2016, they became the Deputy CEO of France Télévisions Publicité. In 2019, they joined The Alchemists as a Member. In 2020, they became a Non Executive Board Member of both Dernières Nouvelles d'Alsace - DNA and Octoly, where they also held the roles of Chief Operating Officer Europe and VP Sales and Operations Europe. In 2021, they were appointed as a Non Executive Board Member of ESSEC Alumni. Barbara is currently the Chief Revenue Officer (CRO) for Dayuse.com.
Barbara Steinert obtained a Master's degree from ESSEC Business School between 1993 and 1996. In 2009 and 2010, they attended HEC Paris for a Leadership Programme. In 2015, they completed a Programme certifiant from Sciences Po. Barbara also obtained a Board Members Certificate from Sciences Po in 2019 and 2020. Additionally, they are currently enrolled in a Preparing For Opportunities course at INSEAD.
Dayuse
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Dayuse opens the doors of hotels during the day to live life to the fullest. Upgrade your daily routine, share special occasions or live in the moment: there are as many possibilities as there are hotels to discover for a few hours, close to you! Transforming hotels into living spaces is Dayuse’s aim, while making this new lifestyle trend increasingly more accessible in 26 countries with over 7,500 hotel partners. The global platform for booking daytime hotel experiences has generated nearly half a billion dollars in business for its partners since its inception.