Alicia Chong

Alicia Chong is an experienced professional with a strong background in customer experience and marketing within the banking and financial services sectors. Currently serving as SVP of Customer Experience in the Institutional Banking Group at DBS Bank since April 2018, Alicia is focused on aggregating voice of customer data to enhance real-time analysis and actionable insights, while driving a Customer First mindset across the organization. Prior roles include SVP and Team Lead at MasterCard, where Alicia developed marketing programs for consumer adoption of digital wallets, and Global Director of Consumer Marketing at C-SAM. Alicia has also held leadership positions at Amobee, iBlossom, iconmobile group, and Starcut USA. Alicia holds an MBA in Marketing from Hult International Business School and an MBA in International Management from HSB Hochschule Bremen.