Decoded Advertising
Jen Goldberg serves as the Senior Vice President of Strategy at Decoded Advertising, a position held since June 2024. Prior experience includes Vice President of Strategy at Critical Mass from January 2021 to June 2024, where leadership extended to key clients such as BMW and AT&T, alongside a role on the Diversity & Inclusion board. Previous roles encompass Strategy Director at Wunderman Thompson, Strategy Director at Ayzenberg managing various Microsoft brands, and positions at TBWA\Chiat\Day and Wieden + Kennedy, focusing on digital and interactive strategy for notable clients. Jen began a career in marketing and production with roles at Universal Music Group and Forty Magnolias Productions, supplemented by a strong educational background with a Master’s degree from the University of Southern California and a Bachelor’s degree from Brandeis University.
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Decoded Advertising
An independent full-funnel marketing, advertising and design company, Decoded creates breakthrough campaigns that make brands perform. Challenging convention, it took some of the best talent from strategy, creative, media, design and the DTC world and put together a new way of working to bridge the gap between meaningful storytelling, data-led optimizations and commerce. Decoded services global clients like T-Mobile, Intuit, Visa, WW and SC Johnson from its offices in New York and Los Angeles.