Destination Canada
Sébastien Dubois has over 15 years of experience in the tourism and hospitality industry. Their most recent role was as the Executive Director, Industry Partnerships at Destination Canada, where they provided leadership and strategic oversight for leisure travel, business events, and research partnerships. Prior to that, Sébastien held positions at Pacific Rim Cruise Association, Tourism Vancouver, HSMAI, Expedia, Inc., Destination British Columbia, Travelocity, Tourism Whistler, Intrawest, and Station Mont Tremblant, where they held various sales and market development roles. Sébastien has a proven track record of building relationships, increasing revenue, and maximizing market share for their employers.
Sébastien Dubois pursued their education in a sequential manner. In 1991, they enrolled at ITHQ and completed their DEC in Tourism, specializing in Tourism and Travel Services Management, in 1994. A decade later, in 2004, Sébastien attended the Intrawest Destination Sales School, where they obtained the Intrawest Sales Certificate. Additionally, during the same year, they participated in a public presentation class conducted by Carole Boothroyd, although no degree or specific field of study is mentioned for this particular class.
Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.