Destination NSW
Melissa Coles has a diverse background in the travel and tourism industry, currently serving as Senior Coordinator for the Regional Hub at Destination NSW since January 2023. Prior to this role, Melissa accumulated nearly a decade of experience at Tourism Australia, where responsibilities spanned various positions including Event Manager, Investment Attraction Manager, and involvement in brand, campaigns, and media during a Covid-19 secondment. Earlier career highlights include serving as a Luxury Travel Advisor at Concierge Travel Group and working as a consultant at Carlson Wagonlit Travel and GTS Travel Management.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.