DFB
Heike Ullrich has extensive experience in leadership roles within the German football landscape. Since July 2020, Ullrich has served as General Secretary at DFB, while also holding the position of Deputy General Secretary at Deutscher Fussball-Bund since January 2018. Previously, Ullrich was the Managing Director at DFB and led the technical department at Deutscher Fußball-Bund from 1996 to 2012. Ullrich holds a Diplom in Sports and Economics from the University of Bayreuth, earned between 1990 and 1995.
DFB
In 1981 the DFB GmbH was founded as an independent and 100% subsidiary of the German Football Association for marketing of products and licenses. With the integration of DFB-Medien GmbH & Co. KG in 2017, all IT topics were also bundled in the DFB GmbH. The company's current range of services includes marketing & sales, IT & digital services and the event management of major events. The Managing Directors are Dr. Frank Biendara and Denni Strich.