Digital Limelight Media (DLM)
Tyler Rix is a seasoned Creative Manager at Digital Limelight Media, where the focus is on designing unique, custom websites tailored to clients' practices and brands since April 2013. Rix also creates Graphite Drawings, selling artwork directly from home, and maintains a presence online through the handle @Trix017. Prior experience includes roles as a line cook and graphic designer at Smokey Bones from September 2009 to April 2013, where responsibilities included creating promotional materials and developing culinary time management skills. Rix's early career featured logo design for Wise Guys Restaurant shortly after high school and a mural project at Bentley High School. Education includes a Bachelor's Degree and a BFA in Graphic Design from Kendall College of Art and Design, obtained between 2009 and 2014.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.