Infas Hassen is a seasoned marketing professional with extensive experience in performance marketing, currently serving as a Performance Marketing Specialist at SearchMax since August 2024. As a Professional Member of the Digital Marketing Association of Sri Lanka since March 2024, Infas has a strong commitment to the digital marketing community. Previous roles include Senior Executive - Performance Marketing at GroupM Sri Lanka, where achievements included improving ROI for various campaigns, and Assistant Manager - Digital Planning & Performance at Mindshare, managing numerous paid advertising campaigns for high-profile brands. Infas has also excelled as a Digital Marketing Specialist at VEZOLVE, doubling Return on Ad Spend for clients, and has driven significant sales growth at Fashion Bug (Pvt) Ltd. and NOLIMIT through strategic digital marketing efforts. Infas holds a Post Graduate Diploma in Professional Marketing from CIM, The Chartered Institute of Marketing, obtained between 2016 and 2019.
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Digital Marketing Association of Sri Lanka (DMASL)
The Digital Marketers Association of Sri Lanka strives to be the representative of the digital marketing, marketing technology and online media industries of the country, bringing together these diverse individuals on their own professional merit. This will be a platform for organizations and individuals to expand their horizons in the field of digital marketing while contributing to the evolution of the industry. DMASL will set the professional standards, ethical guidelines and best practices for the digital marketing industry in Sri Lanka. In addition, we will support the continuous professional development of our members and facilitate them to gain exposure at an international level This will be a platform for organizations and individuals to expand their horizons in the field of digital marketing while being an innovator and a creator of your own products. This will be an extended hand in your personal growth as well as the growth of your organization in the digital marketing industry and sector.
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