Digital Response
Gabriela Gil Barros is a seasoned professional in marketing and project management, currently serving as the CRM & Marketing Automation Manager at Digital Response since September 2016, where responsibilities include managing new client projects and implementations in email marketing and marketing automation. Previously, Gabriela co-founded the FB Ideias Innovation Center at Organização Educacional Farias Brito, the largest educational group in Ceará, and held roles such as Events & Marketing Manager at Infobrasil TI & Telecom and CRM & Digital Marketing Specialist at Restalo. Gabriela began their career in sales and marketing assistance at Telecor and A2 Comunicaçao Empresarial. Educational qualifications include a postgraduate degree in Digital Marketing from ICEMD-ESIC Business & Marketing School and a Bachelor’s degree in Advertising and Public Relations from Universitat Autònoma de Barcelona.
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Digital Response
DIGITAL RESPONSE is a full-service agency specializing in eCRM, Email and Marketing Automation. We are a team of professionals with extensive experience in the implementation of email marketing relational programs for major global brands. We focus on the operational side of the email and marketing automation: • Email Design • HTML development • Campaign management/production • Content Personalization • Marketing Automation • eCRM Strategies We own a proven methodology that lets the client generate a high volume of campaigns with a deep level of personalisation in shorts times of production and minimizing the errors. This is called “The Agile Campaign Management". Our services include: - Email Marketing Strategy - Design of emailings - Management of email marketing programs and campaigns - Software integration (ESP, CRM) - HTML Layout - Marketing Automation program design - Optimization of the deliverability - Reporting