Brooks Thornton

Brooks Thornton currently serves as the Director of Data Science & Analytics at Discover Financial Services, where responsibilities include leading the development of advanced modeling systems to optimize media investment, credit strategy, and customer growth. Prior to this role, Brooks served as VP, Head of Digital Analytics at Horizon Next, focusing on infrastructure development for data ingestion and media analytic solutions. With experience as Senior Manager of Analytics and Technology at Performics, Brooks implemented Machine Learning techniques for media decisions and designed multi-touch attribution systems. Earlier positions include Senior Analyst of Marketing Sciences at OMD USA, where a measurement framework for digital media performance was developed, and Digital Advertising Analyst at Spark Foundry, responsible for omnichannel campaign performance reporting. Educational qualifications include an M.B.A. from Murray State University and ongoing studies for a Master's in Data Sciences at DePaul University.