Jay Boberg

For visionary music entrepreneur Jay Boberg, the founding of Nicolas-Jay marks the exciting next act in a remarkable professional life, and is the culmination of a lifelong love affair with wine. Working alongside his longtime friend, renowned Burgundian Jean-Nicolas Meo, Jay has immersed himself in the world of viticulture and winemaking, and is deeply involved in every aspect of Nicolas-Jay. Spending close to six months a year in the Willamette Valley, Jay is both the dynamic guiding force behind Nicolas-Jay and its most committed cellar rat, taking samples, driving the fruit from the vineyards, sorting grapes, doing punch-downs, and whatever else needs doing without ego or reservation.