Dreamdata
Hekla Arnardottir is a founding and managing partner at Crowberry Capital, where Hekla has been since July 2017. In addition to this role, Hekla serves on the boards of several companies, including Social First, Hemi Health, Prescriby, Embla, 1939 Games, and Dreamdata.io, as well as acting as a board observer for Mainframe Industries, Feats, and Elsa Science. Hekla holds a C.Sc. degree in Mechanical Engineering from the University of Iceland, obtained between 1995 and 1999, and has a background in music education from Nýi tónlistarskólinn from 1986 to 1996.
This person is not in any teams
This person is not in any offices
Dreamdata
8 followers
In B2B, the biggest challenge marketers face is connecting their activities with revenue. There are just too many touchpoints and people involved in the buying decision, resulting in complex buyer journeys and long sales cycles. Transparency gets lost. We’ve been there! In our previous jobs, we searched for a product that could replace our scrappy semi-solutions and actually help us understand the full value of our actions. We couldn’t find one. So we decided to build one ourselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies who have the ambition to be truly data-driven. Our customers typically close multiple deals a month and do inside sales with a significant digital ad spend and have an annual revenue ranging from a few million to hundreds of millions of dollars. We pull together and clean existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis. This allows demand generation and commercial ops professionals to uncover which B2B go-to-market (GTM) efforts are actually paying off and enables them to repeat the success and stop wasting money. With Dreamdata’s insights, it’s not unusual to see campaign effectiveness and marketing ROI improve by more than 50%.