egta - Association of TV & Radio Sales Houses
Ton Rozestraten serves as the Chief Commercial Officer at RTL since June 2010 and has held the position of CEO at Ad Alliance since January 2020. Furthermore, Ton holds various board positions, including Board Member at Egta, RTL AdConnect, and Stichting KijkOnderzoek, and is Chairman of the Board at RTL AdConnect. Previous roles include Managing Partner at Triade Media, Commercieel Directeur at Talpa, and CEO IPN/CCO at RTL Nederland. Educational qualifications include a Master's degree from Harvard University in 2014, Executive Management Training at Bertelsmann University in 2015, and multiple marketing certifications from NIMA.
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egta - Association of TV & Radio Sales Houses
egta is the international trade association of companies that monetise total video and audio content. The association fulfils different functions for its members including regulatory issues, audience measurement, sales methods, interactivity, cross-media, new media - and counts more than 177 members in over 43 countries.