Kashif A.

Kashif A. currently serves as the Global Head of Sales and Chief Management Consultant at Embed since September 2021. Prior to this role, Kashif A. held various significant positions at Cineplex from January 2016 to September 2021, including Executive Director for Amusement & Entertainment, National Operations, and Amusement & Attractions. Earlier experience includes a tenure as General Manager at Playdium Mississauga, where responsibilities included revamping operations and managing an 11-acre Family Entertainment Centre, as well as a role managing over 70 interactive entertainment centres across Canada. Kashif A. began a career as Assistant General Manager at Playdium Edmonton, focusing on revenue improvement and staff training. Educational qualifications include a BA in Economics & Political Science from the University of Toronto Mississauga and a further business degree from Simon Fraser University.