Escalent
Lisa Viselli is a seasoned marketing executive with extensive experience across various roles and organizations, currently serving as Chief Marketing Officer at Escalent since February 2019. With a strong foundation in journalism and market research, Viselli specializes in helping organizations define and activate their brand purposes. Prior roles include Senior Vice President of Marketing & Communications at Escalent, Vice President of Corporate Marketing, and Director of Marketing at Market Strategies International, where Viselli successfully built and transformed marketing divisions. Additionally, as the owner of Write Brained LLC, Viselli focused on authentic communication and consistent messaging. Viselli's career also includes significant public relations experience with Hermanoff & Associates and early roles at Detroit Renaissance. Viselli holds a Bachelor of Arts in Journalism from Michigan State University.
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Escalent
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Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications, and travel & tourism. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.