essencemediacom
Johay Rodriguez is an experienced professional who has held various positions in the marketing and advertising industry. Currently serving as the Product Development & Transformation Director Latam at EssenceMediacom, Johay has successfully led transformation teams and implemented digital strategies for various companies in Latin America. With a strong background in client service, strategic approach, and digital marketing, Johay has a proven track record of driving growth and achieving sales results for major brands. Johay's educational background includes a degree in Marketing and additional diplomas in Digital Marketing and Business Administration.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.