essencemediacom
Pavel Kuzin is currently working as a Digital Media Account Lead at EssenceMediacom, managing brand and performance initiatives for Procter&Gamble. Prior to this, Pavel held positions such as Digital Marketing Manager at Coca-Cola Hellenic Bottling Company and Senior Digital Strategic Planner at MediaCom, where Pavel worked on key accounts such as MARS confectionary and Wrigley brands. With a background in sociology and additional education in digital marketing and language studies, Pavel has a strong track record of driving successful digital campaigns and strategies for various clients.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.