Paola Urquilla

Paola Urquilla serves as the D2C Product Manager for Europe at Essity since August 2023, focusing on enhancing consumer experience across Direct-to-Consumer stores in multiple European markets. Previously, Paola held various roles at Mars, including Global Digital Deploy Lead and Global D2C Project Manager, where responsibilities included launching a global D2C product portfolio and developing a scalable operating model. Additional experience includes positions as Digital Content Specialist at ProntoPro, Brand Manager at Distribuidora Salvadoreña, and roles at Unilever, La Fabrica DBM, Almacenes SIMAN, and Grupo Roble. Paola holds a Master of Science in Marketing from MBS School of Business and a Bachelor's degree in Business/Managerial Economics from ESEN.